I’ve been working in social media for almost three years now, and while I’m not totally sure where my skills and career are going to take me, I do like what I’m doing right now. I’m eager to learn more, and I feel like I know myself and my skills pretty well.
I fell into this field completely by accident. When I accepted my internship at Citygirl, I thought I wanted to be a wedding planner.
Boy, was I wrong.
But that’s a story for another day. Because of my writing skills, my boss, Shar, put me to work in the office creating content for her various social media platforms. I was 21 and in love. It wasn’t work at all! I loved writing and creating content, all I was doing was adding it to market her business…on social media platforms that I used for fun every day.
I had a little bit of guidance but I’m pretty much self-taught. I researched and learned that there’s so much more to social media than just a cute puppy post. I’ve learned that what works on Facebook doesn’t necessarily work on Twitter. I’ve learned how to use Pinterest to promote website content…which is actually ridiculously cool. I’ve learned both how to increase website traffic organically and paid. Most of all, I’ve learned that what’s working today on any platform might not even be available tomorrow.
Here’s what I know about myself: I know that I am a damn good writer. Regardless of how you feel about my blog’s tone, I’ve developed a chameleon-like ability to adapt my voice (writing style) for whatever I need it to fit. You want a stuff research paper? A girly Twitter voice? You want a frat-boy sports blog? Alright, bro.
Writing is synonymous with acting for me, which I absolutely adored doing through high school. So when I get to switch my tone around for each of my clients, I geek out with happiness. It’s my favorite thing to do.
All that being said, I know that as long as I’m writing or learning about how to use and better my writing, I’ll be happy. I absolutely hate numbers but I’ve been waist-deep in Google Analytics at work lately…but I’ve been looking deeper than just traffic. I’m looking at the content and how it’s framed, so that I know what works best for our audience. I’m a nerd. And I love it.