Trending topics have quickly become one of my favorite social media tools. Twitter initiated the trends (pun totally intended) and they've now spread to every major platform. They're a great way to stay informed (many current events will trend) but they're also a great way to increase your online presence. What's a "trend"?  Trends are … Continue reading Social Solution Saturday: Trends

You've worked hard to build your profile and the content you post to it, just like you've worked hard to build your business but unfortunately, you can't please everyone. Sometimes, you have an unhappy customer. Sometimes, they write about it on your business page for the whole world to see. If this happens, your next … Continue reading Social Solution Saturday: Negative Posts

I've been working with a lot of my clients lately on their Instagram/Twitter hashtags. While they can be annoying (especially if you use WAY too many), they're a really useful tool for broadening your audience online. Before I go into detail on how to do this, let's go over some hashtag basics first. Here's a … Continue reading Social Solution Saturday: The Hashtag

It's been quite a while since my last entry...and a lot has changed in just a few short months. I've since started a full-time social media job, where I manage the social media presence of thousands of small business pharmacies. I've also been writing slideshows for the publishing side of the company, which has been … Continue reading Social Solutions